Your Bloomberg Terminal for Fashion
We quantify what's hot, explain why it's moving, and help you discover what's next.
The Problem We Saw
Fashion culture moves at internet speed, but there was no way to track it. You had to rely on Instagram algorithms, Reddit threads, or just vibes. We thought that was broken.
What We Built
Archive is a real-time hype index powered by search trends, social signals, and cultural momentum. Think of it as fashion's stock market—tracking what people are actually paying attention to, not just what brands want you to see.
Why "Receipts" Matter
We're obsessed with transparency. Every score comes with receipts—human-readable reasons explaining the movement. No black boxes, no mystery algorithms. If a brand is rising, we show you exactly why.
Who This Is For
Anyone who's ever asked "What's trending right now?" Creators looking for the next wave. Fashion nerds who want data, not just vibes. People who want to discover brands before they peak.
Our Philosophy
Culture is computable. Hype is measurable. Discovery should feel like browsing a well-curated magazine, but with the intelligence of a data platform. We're building the tools to make fashion culture legible.
"Fashion is the most powerful form of communication. Archive helps you understand what it's saying."
Get in Touch
We're a small team obsessed with making fashion culture accessible. Have ideas? Found a bug? Just want to chat about trends?
team@archivecloset.com